This is the cornerstone for all communications, including ads, website copy, company name, etc. Your explanation of your idea should be simple and straightforward.
Here is a good template (with the short guide) for this: [company name] is developing [product or service] to help [target audience] [to solve this problem] with [a secret sauce].
Your unique selling proposition, or USP, is something that allows you to stand out from the rest of the competition.
Do you want to sell your product, or do you want to get subscribers to your new blog? Do you want to sell a subscription for services, or do you want to invite people to contribute to your platform?
Whatever it is, your target customer action should be clearly defined. You will measure your success by the amount of visitors who complete this target action.
What steps are necessary in your customer development model? The answers will describe your MVP more than anything else.
For example, you may provide a free trial of your service in exchange for registration and an email subscription. So, your funnel may contain these steps:
Visit page ⇒ View service demo ⇒ Sign up for a free trial ⇒ Confirm your email ⇒ Try the service ⇒ Receive marketing communication ⇒ Upgrade to a paid account.
What are the necessary elements to market and sell your very first product? If you follow the example customer acquisition funnel from the previous step, you will need a domain, a website, a MailChimp account connected to your site, a payment solution like Stripe or PayPal, Google Analytics to track visitor activity, and AdWords to run the micromarketing campaigns.
You can use the MindMeister tool to draw an ecosystem with all the connections.
Find at least five to 10 competitors in your niche and look for inspiration. Determine elements of their websites that you would like to improve upon in your own business and site.
Determine why you stand out from the crowd of competitors. It may be price, delivery time, quality, additional features, etc. Whatever it is, use this as a key benefit of your offering.