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Create a landing page with no coding

Learn to create effective landing pages that drive leads & sales with easy-to-use page builder.
In 44 steps, you will:
Write a copy that converts
Choose the right blocks to tell about your product
Create a landing page in 1 hour with no previous experience
Connect a domain to your landing page
Connect Stripe payments and start selling
steps inside

What you will do

When you start using this guide, you will be able to create effective landing pages with the copy that drive leads and sales. You’ll get step-by-step instruction so you can build a landing page using pre-designed blocks and start selling your product without any past experience. You’ll learn how to use simple, but powerful landing page builder Tilda, connect your domain, write a copy that make your product stand out from the crowd, and connect Stripe to make a profit.

About author

Vladimir started his career as a designer and developer working in small firms and companies. Nevertheless, he quickly achieved success as a renowned designer. After years of working full-time jobs, he decided to build a company and has successfully started to sell several digital products. Over the past few years, he has tested many business ideas and found ones that have brought him a stable passive income.
"Over the past 5 years, we have made more than 70 landing pages, both for our projects and for other entrepreneurs. We have compiled accumulated experience into a simple manual, without excessive words or plenty of instructions. Gradually, step by step, you will create a landing page which will attract customers to your product."
Vladimir Kudinov
Co-founder at FocFoc, Entrepreneur, Designer

Perfect Fit for

Side hustlers

Read Full guide (4)

44 steps
Write a copy that makes your product stand out
12 steps
Find your competitors

Google your competitors. Study their landing pages. How do they communicate with the site visitors? What feedbacks do they use to convince users of their product quality? Carefully study all the information to understand how to make your landing page stand out from the crowd of similar products.

Formulate a “unique selling proposition” of your product

USP is the reason why your product is better than the one of competitors. In other words, think USP as what you have that competitors don’t.

Write out your USP using this formula: [Product] for [target audience] to solve [problem] with [secret sauce].

Example: "KarateKid is developing martial arts lessons for kids to make them strong without injuring themselves."

Write a killer headline. Clarify what you sell, for who, and why the prospect should care

Example: "Affordable meeting rooms in great locations. Book instantly, cancel easily."

Landing page headline examples
Landing page headlines
Website headline examples
Write a subheading. Bring more benefits

Example: "Geckoboard helps everyone in your team focus on work that improves the metrics that matter to your business."

Landing page usp
Determine a main “click to action”. Write it under the subheading

Find out what you want your target customer to do on your site. Write CTA. Motivate your prospect to take the action.

Do you want to sell your product? Or you want to get subscribers to your new blog? Or to sell a subscription for services? Or you want to invite people to contribute to your platform? Key goal activity should be defined clearly. You’ll measure your success by the number of visitors completed this goal action.

Describe the main benefits of using your product

In your copy, focus on the benefits for the prospect, not the features. State your value proposition and explain the product benefits.

Landing page examples
Landing page best practices
Best landing pages
Tell how your product works. Bring some in-life examples of usage

Show use cases, show how faster / cheaper / better the life of your customers would be with the product.

Use case examples
Website use cases
Describe the features of your product

Be specific on important product details; omit things that are common and needless to mention.

Landing page design examples
Landing page features
Use customer testimonials to build trust
testimonial examples
testimonial page
Show price table and summary of what you sell

Explain how much your product costs. If there are different prices, explain the difference. Always be clear on what your customers will get after the purchase.

Read your text through and remove all unnecessary things

Make sure you have stated everything clear and straight to the point. There should be no double meaning in any statement.

Add images to the copy

Find supportive imagery that will empower your message (Unsplash and Pexels are good quality free stocks). Images must improve the copy, not confuse people.

unsplash free images
Make a landing in a page builder
19 steps
Register an account on Tilda

Tilda is a tool that allows you to create a landing page quickly with no coding. There are many pre-designed blocks on Tilda that you can use to build a landing page.

Make a new page from scratch or use a template

You can take a ready-made page template and edit it, or you can start creating a page from scratch by clicking on “Blank page”.

In this guide, we are creating a page from scratch to explain all the fine point.

create a landing page
Click on a "More Blocks" button and one-by one choose the blocks you need

There are different types of blocks in Tilda that you can use to tell about your product or service. There are videoblocks, price tables, image galleries, blog-building blocks, etc. Choose those blocks that will help you show your product as a hot one.

create a landing page with page builder
Connect the blocks together in the way that you have in your copy
Create a master block with a header, subtitle, and CTA

You can find suitable blocks on the "Cover" tab. If you don’t have a suitable picture as a background for this block, be sure to check out Unsplash or Pexels. There you can find photos free of charge.

how to create a landing page
Create a block that tells about the benefits the user of your product will receive

There are a big number of blocks in Tilda that you can use to tell about the benefits of your product.

landing page builder
Create a block explaining how to use your product

You can find suitable blocks in "How it works" tab.

best landing page builder
Build block with features

Use the blocks from “Features” section.

Create a block with users’ feedback

Use the blocks from “Reviews” section landing page builder
Create a pricing block

A bit later, we will connect a payment system, and visitors will be able to pay for the product on your site. If you sell goods, you can use blocks from the "Store" section instead of "Plans."

tilda publishing
Edit the content of every block using a copy you created

To edit the content of a block, you must click on it and edit the text right inside a visual editor.

Create a landing page with Tilda
Tweak the appearance of every block to make it look more professional and consistent
Build a landing page
Set a combination of fonts for your page

You can use our Mailto site, which we created on Tilda, as an inspiration.

Use "Preview" on the top of the page to see the actual landing you are building
Publish the page when you finished
Tilda publish a landing page
Go to the page settings and write in a Title and a Description for this page.
Tilda page settings
Go to Badge tab and choose a picture which will be seen when someone shares your page on social media
Save changes and publish your page once again
Check your page to make sure that everything is ok
Connect a domain
4 steps
Register a domain on GoDaddy if you still don’t have one
Go to the website settings by clicking on "Site settings" button and then click "Domain"
Write your domain, which you registered with your provider, and click "Save changes"
Tilda custom domain
Return to the dashboard and republish all the pages ones more by clicking a link on the top of the page.
Tilda dashboard
Connect a payment system (Stripe)
9 steps
Register an account on

Stripe is a system that allows you to receive payments from users all around the world.

Go to Dashboard > API
Copy your Publishable and Secret Keys
Open Tilda. Go to Site Settings > Payment System
Tilda site settings
Choose Stripe
Tilda stripe payment system
Paste your Publishable and Secret Keys
Enter a link to success page

After a user successfully paid for your product, he will be redirected to a success page. You should create this page in Tilda the same way you created your landing page. After you publish this page, set a page name and an access link. After that, insert the link to this page in your payment settings.

Thank you page
Enter a link to payment failure page

Make this page similar to what you did in success page.

Fail payment page
Use blocks from “Store” or “Plans” tabs to enable users to pay for goods and services

Make this page similar to what you did in success page.

Tilda store ecommerce